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What does social media provide in terms of SEO? At MWI, زيادة متابعين تويتر we get these questions frequently from our potential and current clients. Social media is rapidly expanding marketing channel that many companies have only just begun using in the past few years. However, it’s very important to leverage — especially if you’re investing funds into SEO. Setting up and managing social media accounts is extremely important to assist in SEO efforts, even though the benefits are not immediately obvious. Here are five reasons social media is important for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for quite some time. When people share content via Twitter, Facebook, comment or share the content, this is called a social engagement. Content with more social engagements will be able to show more social signals. Search engines look at the social signals they receive, and consider it a quality factor when ranking content. It’s a way of evaluating the content that people consider useful in comparison to what their algorithm decides is top-quality. If the content you’re looking at has a high amount of social shares the content can be indexed.
2.) Link Building
It’s past the time that you could solicit hyperlinks from other sites. With the advent of Google’s Panda and Penguin algorithms SEOs are now forced to build links the old fashioned way and create content of high-quality which is relevant to linking. How can you get your content to websites that will link to your site, if you ask them directly, which would be thought to be «unnatural»? Social media is the solution. Social media lets you present your content in front of the right people, who could be in a position to influence them to link to your content should it be worthy of linking to. These people will spread your content among others increasing your influence.
3.) Amplification of content
You can make all the good-quality content that you wish to but it’s not going to gain an enormous amount of attention without amplification. Marketing via email can be an excellent method of amplifying the content you create, but it won’t reach people in your marketing list. Social media can help you reach new audiences with your content. If you send your content out to your followers, they will be sure to share it with their own followers if they find it helpful. Then those people will spread the word to their networks, further increasing your reach. You’ll also get relevant traffic and inbound links as well as social signals and brand recognition These can be utilized by search engines for content assessment of quality.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines use brand name and reputation to determine the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. Apart from boosting the quality of your content Social media can also increase brand recognition. Google calls this co-citation. Co-citations can be created by using social media to boost Google’s trust and help with brand-name searches.
Since the search engines are able to index social media sites and display them as search results. This lets your company’s brand be listed in search results on brand-related queries, which aren’t only restricted to your business’s website. However, it’s even more than that. Individual tweets on Twitter were previously indexed and appeared in search results as well which gave another means to get your content noticed in the search results. The program was only temporary, however, and Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.